Performance, or performance, is central to ADRIBA. The starting point is a performance issue within an organization. We see improving performance best through the principle of shaping. In other words: a step better every time. Measurable.

We set high goals, but start with a low sub-goal. Just like the top athlete who continues to raise the bar and ultimately achieves top performances, but eventually started the training with a realistic and feasible sub-goal.

ADRIBA's goal is to use behavioral analysis to contribute to increasing job satisfaction and job performance in European organisations.

ADRIBA focus points:

• Research at European level
• Forming the link with similar institutes in the US
• Guiding graduates and PhD students in business administration and psychology in their research into the effectiveness of behavioral change interventions in organisations
• Publish the results at different levels. Varying from newspaper articles to giving interviews, professional publications, scientific publications and dissertations